[linux-audio-dev] Steinberg acquired by Pinnacle

Fred Gleason fredg at wava.com
Thu Dec 19 11:05:00 UTC 2002


On Thursday 19 December 2002 09:31, Paul Davis wrote:

> i am also mildly surprised by the value of the deal. steinberg is
> effectively valued at US$24 million. its a huge confirmation, if ever
> there was one, of the tiny niche market that computer music
> represents. steinberg has to be one of the pre-eminent companies in
> the field, and have been in business in some form or another for more
> than a decade. that they are worth only US$24M at this point says very
> little about them and a lot about the size of the (paying) market for
> these products.

The market is relatively small, and what's interesting is that the broadcast 
market is even smaller, *if you count by number of people involved.*  Dollars 
are a different matter.  When I was out at NAB (National Association of 
Broadcasters Convention) in Las Vegas last year, one of the locals told me 
that the week of NAB was typically the number one week of the entire year in 
terms of dollars taken in by the casinos.  Comdex, on the other hand, which 
is a huge show in terms of attendance, ranked somewhere around twelfth.  The 
broadcast market is small, but they have *tons* of money.  Pinnacle's 
financial position reflects this.

Cheers!


|-------------------------------------------------------------------------|
|      Frederick F. Gleason, Jr.      |         Salem Radio Labs          |
|       Voice: 1-(540)-341-2880       |      87 Lee Highway, Suite 11     |
|        FAX: 1-(540)-341-7176        |        Warrenton, VA 20188        |
|-------------------------------------------------------------------------|
|  Some people say a front-engine car handles best.  Some people say a    |
|  rear-engine car handles best.  I say a rented car handles best.        |
|                                          --P.J. O'Rourke                |
|-------------------------------------------------------------------------|





More information about the Linux-audio-dev mailing list