[linux-audio-dev] Advertising Linux Audio

Patrick Shirkey pshirkey at boosthardware.com
Thu Mar 27 01:59:00 UTC 2003


This is a brief rundown of the results from the advertising campaign I 
launched last October.

I have paused it for now but will resume it again in 6 months time for 
the Xmas season.

I placed four adgroups, with a total of 2390 clicks,  222573 page 
impressions, costing $450.24 over 6 months.

Full Summary below:

Report for Oct 20, 2002 to Mar 26, 2003
   Campaign Summary
All Campaigns Clicks Impr. CTR Avg. CPC (USD) Cost (USD) Avg. Pos
Campaign #1 991 106549 0.9% $0.26 $255.95 2.9
Campaign #2 462 80096 0.5% $0.12 $54.18 1.3
Campaign #3 930 33583 2.7% $0.15 $139.33 1.2
Campaign #4 7 2345 0.2% $0.11 $0.78 1.5
Overall 2390 222573 1.0% $0.19 $450.24 2.1
*Reporting is not real-time. Clicks and impressions received in the last 
12 hours may not be included here.

Campaign #1 - USD $1.50 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
music recording - Paused 991 106549 0.9% $0.26 $0.50 $255.95 2.9
Overall 991 106549 0.9% $0.26 - $255.95 2.9

Campaign #2 - USD $1.00 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
linux sound - Paused 462 80096 0.5% $0.12 $0.50 $54.18 1.3
Overall 462 80096 0.5% $0.12 - $54.18 1.3

Campaign #3 - USD $1.00 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
Linux music - Paused 930 33583 2.7% $0.15 $0.50 $139.33 1.2
Overall 930 33583 2.7% $0.15 - $139.33 1.2

Campaign #4 - USD $1.00 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
sound - Paused 7 2345 0.2% $0.11 $0.50 $0.78 1.5
Overall 7 2345 0.2% $0.11 - $0.78 1.5


-- 
Patrick Shirkey - Boost Hardware Ltd.
Http://www.boosthardware.com
Http://www.djcj.org - The Linux Audio Users guide
========================================

Being on stage with the band in front of crowds shouting, "Get off! No! 
We want normal music!", I think that was more like acting than anything 
I've ever done.

Goldie, 8 Nov, 2002
The Scotsman




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