Re: [Consortium] Advertising Policy - linuxaudio.org

On Fri, April 20, 2012 11:10 am, Daniel James wrote: I don't see how advertising on some of the subdomains will stop any of those institutions from continuing to support the goals of the Consortium. If that was the case then all Universities would have to do *everything* using not for profit solutions. I seriously doubt that the Universities of the world want people and businesses to do everything for free. While that is a personal political choice should the Consortium have a political agenda against capitalism? We should be offering those options already as that would give them access to our immediate community. How then do we let the world know about their support? One standard way is to provide promotional opportunities across our online content. Advertising and online promotions through a Linux Digital channel will give companies exposure to anyone who happens to drop by any of the online locations we place their advertisements. If we are going to restrict ourselves to only focusing on institutions and people who are already part of the community then we are missing a big opportunity for growth. While a large part of the Linux Audio community is built on the efforts and support of Universities and volunteers it seems like cutting our nose to spite our face by restricting ourselves from providing support and marketing opportunities to businesses that want to have that brand association or leverage off the SEO potential from our combined and continuing efforts on building out our content over the years. Youtube advertising relies on mass market principals. Our core "selling" point is that we have valuable brand association. This gives us the ability to set specific rates for allowing companies to associate their brand with ours. Another opportunity we present is access to a dedicated bunch of eyeballs. However it will work to our advantage too if we have highly recognised brands associated with our content. Whether you like it or not people who are new to Linux Audio will feel more confident in taking a leap if they see brands they recognise. That could be useful but I don't have the time to make many videos myself at the moment. However there is scope for other people to contribute content for this purpose. There is already a lot out there in that regard but I haven't had the time to collate it all and post it anywhere. I have considered a section on lmv for tutorials but I am leaning towards a new subdomain for that purpose. i.e journal.lao That is a very unusual take on things. It might become an issue but I see that as a very low risk. If anyone was upset about their software being used to make videos or articles that are also hosted on sites with paid advertising then we could provide a contact form for them to get in touch with us for removal. Did you or Dave have any issues with clearing rights for screenshots in the books and articles that you have published professionally? That would be useful information for an FAQ. Sure, we can have our own tracking/analytics if we choose to. I haven't made any plans for any analytics or tracking but I think we have an opportunity to provide a complete solution for any member of the community to integrate into their website and help the channel expand. That would have to come at a later date though and would be dependant on making some cash first. -- Patrick Shirkey Boost Hardware Ltd