21 Apr
2012
21 Apr
'12
11:29 p.m.
Patrick,
Arguably the only reason you have someone interested in putting ads on your page is
because it is a part of the linuxaudio.org ecosystem that typically gets over 1TB of
traffic every month. If you wish to do your own page/domain that is fine but you cannot
put ads on a page that is even remotely associated with the University as that would imply
that the University endorses the said ads and that is simply not the case at all.
More so, even if the current ad is marginally acceptable those can change at any point in
time and as such cannot be easily controlled and even more importantly have to be
continually monitored.
Long story short, if you wish to try to make some money with ads, please register a
separate domain (which I believe you already have) and do whatever you wish to do with
them. Based on the majority of the consortium members the current linuxaudio.org site will
remain ad-free.
HTH
Ico
-----Original Message-----
From: consortium-bounces(a)lists.linuxaudio.org [mailto:consortium-
bounces(a)lists.linuxaudio.org] On Behalf Of Patrick Shirkey
Sent: Friday, April 20, 2012 6:00 AM
To: consortium(a)lists.linuxaudio.org
Subject: Re: [Consortium] Advertising Policy - linuxaudio.org
On Fri, April 20, 2012 11:10 am, Daniel James wrote:
That could be useful but I don't have the time to make many videos
myself
at the moment. However there is scope for other people to contribute
content for this purpose. There is already a lot out there in that regard
but I haven't had the time to collate it all and post it anywhere. I have
considered a section on lmv for tutorials but I am leaning towards a new
subdomain for that purpose. i.e journal.lao
> You may need permission from software authors to monetize videos
> containing screenshots (there is no allowance for Free Software in the
> policy):
http://support.google.com/youtube/bin/answer.py?hl=en&answer=1381
61
That is a very unusual take on things. It might become an issue but I see
that as a very low risk. If anyone was upset about their software being
used to make videos or articles that are also hosted on sites with paid
advertising then we could provide a contact form for them to get in
touch
with us for removal.
Did you or Dave have any issues with clearing rights for screenshots in
the books and articles that you have published professionally? That
would
be useful information for an FAQ.
> I agree that Aymeric made a good
point there.
Sure, we can have our own tracking/analytics if we choose to. I haven't
made any plans for any analytics or tracking but I think we have an
opportunity to provide a complete solution for any member of the
community
to integrate into their website and help the channel expand. That would
have to come at a later date though and would be dependant on
making some
cash first.
--
Patrick Shirkey
Boost Hardware Ltd
_______________________________________________
Consortium mailing list
Consortium(a)lists.linuxaudio.org
http://lists.linuxaudio.org/listinfo/consortium
Hi Patrick,
have
>> I would like to proceed with this first
"customer" and will need
>> to migrate the subdomains to the new location first.
I agree with Ico that the value of the support and goodwill that we from Virginia Tech and other educational
institutions is far higher than
what we could reasonably expect to earn from Internet advertising.
I don't see how advertising on some of the subdomains will stop any of
those institutions from continuing to support the goals of the Consortium.
If that was the case then all Universities would have to do *everything*
using not for profit solutions. I seriously doubt that the Universities of
the world want people and businesses to do everything for free. While
that
is a personal political choice should the Consortium have a political
agenda against capitalism?
If there are new companies that would like to
support our work, there
are other ways for them to do that - such as becoming an active
member
of the consortium, hosting LAC, sponsoring
conference trips and the
like. This will earn them more kudos than advertising, which would have
a pretty low response rate anyway. Free Software developers don't buy
much, they build what they need instead :-)
We should be offering those options already as that would give them
access
to our immediate community. How then do we let the world know about
their
support? One standard way is to provide promotional opportunities
across
our online content.
Advertising and online promotions through a Linux Digital channel will
give companies exposure to anyone who happens to drop by any of the
online
locations we place their advertisements. If we are going to restrict
ourselves to only focusing on institutions and people who are already
part
of the community then we are missing a big opportunity for growth.
While a large part of the Linux Audio community is built on the efforts
and support of Universities and volunteers it seems like cutting our nose
to spite our face by restricting ourselves from providing support and
marketing opportunities to businesses that want to have that brand
association or leverage off the SEO potential from our combined and
continuing efforts on building out our content over the years.
The online video channel idea sounds like it
could be viable, but
looking at the economics of YouTube advertising and what it takes to
become a content partner there, I don't think our existing community is
large enough to make it pay.
Youtube advertising relies on mass market principals. Our core "selling"
point is that we have valuable brand association. This gives us the
ability to set specific rates for allowing companies to associate their
brand with ours. Another opportunity we present is access to a
dedicated
bunch of eyeballs. However it will work to our advantage too if we have
highly recognised brands associated with our content. Whether you like it
or not people who are new to Linux Audio will feel more confident in
taking a leap if they see brands they recognise.
I would suggest looking at creating video
tutorials on cross-platform
Free Software like Ardour or Audacity as a related possibility. See:
http://support.google.com/youtube/bin/answer.py?hl=en&answer=8283
9#AU
>> Next to that, my personal take on
advertising on linuaudio.org is that
>> the Net is already crippled with ads. Online marketing techniques
come
>>> with strings attached such as the general development of pervasive
>>> tracking systems