20 May
2006
20 May
'06
11:49 p.m.
Hi Thorsten,
Great job! IMHO, I think that we should exert more control over how the logo
will be integrated, and in this case my suggestion is to provide some
spacing around the logo as well as to stylize the edges so that we don't
have a bland square. In other words, I think we should integrate the white
logo border into the logo itself (i.e. something more like the frame
suggested in my e-mail). This will ensure more professional look in those
situations where a white background becomes necessary (and this will likely
be in a majority of places). Please see attached mock-up for a possible
solution (perhaps we should do the same for the large logo?).
Apart from the previous point, I am also thinking that we should make sure
that penguin's belly is always white as this is also a part of the
identifying trademark. As a matter of fact, I am not sure whether we should
allow the logo in any other background color than white...
Best wishes,
Ico
-----Original Message-----
From: Thorsten Wilms [mailto:t_w_@freenet.de]
Sent: Tuesday, May 16, 2006 5:09 AM
To: consortium(a)lists.linuxaudio.org
Subject: Re: [Consortium] Logo update
On Tue, May 16, 2006 at 01:14:14AM -0400, Ivica Ico Bukvic wrote:
Great work Thorsten! I also like the one with the
text wrapping around.
If
there are no objections, I propose to adopt that
one as our small logo.
Thanks :)
We should, however, provide 2 versions: one that
can be used on any
background (i.e. transparent png) and another which would have a white
background so that it can provide maximum contrast. I would still make
the
second one as a semi-transparent png so that its
edges are curved (i.e.
please see attached gimp file).
Attached an archive with SVG and PNG exports. SVGs with filled and
transparent penguins, matching PNGs and flattened ones with white
background. "w" is for width. 677 is the width currently in use on the
website. If other sizes are needed, export to the desired one from
Inkscape
(you should transfer the exported file to grayscale mode afterwards, can
be
done with the GIMP). Or ask me. Don't scale the PNGs!
Cheers,
Thorsten Wilms 
21 May
21 May
1:15 p.m.
New subject: Logo update
On Sat, May 20, 2006 at 03:49:17PM -0400, Ivica Ico Bukvic wrote:
Great job! IMHO, I think that we should exert more
control over how the logo
will be integrated, and in this case my suggestion is to provide some
spacing around the logo as well as to stylize the edges so that we don't
have a bland square. In other words, I think we should integrate the white
logo border into the logo itself (i.e. something more like the frame
suggested in my e-mail). This will ensure more professional look in those
situations where a white background becomes necessary (and this will likely
be in a majority of places). Please see attached mock-up for a possible
solution (perhaps we should do the same for the large logo?).
As long as there's dark on bright contrast, there's no need for a frame
and I think it would look clumsy. I have to do something for the bright
on dark case, though, so good point :)
Apart from the previous point, I am also thinking that
we should make sure
that penguin's belly is always white as this is also a part of the
identifying trademark. As a matter of fact, I am not sure whether we should
allow the logo in any other background color than white...
Lets not behave like control freaks ;)
For bright background colours, the penguin works fine unfilled.
Imagine it being printed on a bright blue t-shirt. Given the SVG sources,
it would be easy enough for anyone to remove the white fill, so releasing
only the versions with it could make sure it's used by default, without
making black only versions impossible and putting people off by a set of
strict rules that smell of lawyers.
Regards,
Thorsten Wilms
9:48 p.m.
New subject: Logo update
Lets not behave like control freaks ;)
For bright background colours, the penguin works fine unfilled.
Imagine it being printed on a bright blue t-shirt. Given the SVG sources,
it would be easy enough for anyone to remove the white fill, so releasing
only the versions with it could make sure it's used by default, without
making black only versions impossible and putting people off by a set of
strict rules that smell of lawyers.
Good point! However, I still believe that, since we are talking here about a
branding effort, this is not so much about being in control, but rather
about ensuring the most efficient outreach which in this case boils down to
consistency. This is especially important for a niche environment such as
ours.
Ironically, all this is moot since I love the latest proposed logos on black
background :-) .Perhaps we should provide them with the black part being
transparent so that it is more easily blended with whatever background--as a
matter of fact we could simply keep these since if they are placed against a
white background, we in effect get the current logo anyhow...
Best wishes,
Ico
Regards,
Thorsten Wilms
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Consortium(a)lists.linuxaudio.org
http://lists.linuxaudio.org/cgi-bin/mailman/listinfo/consortium
10:17 p.m.
New subject: Logo update
On Sun, May 21, 2006 at 01:47:50PM -0400, Ivica Ico Bukvic wrote:
Good point! However, I still believe that, since we are talking here about a
branding effort, this is not so much about being in control, but rather
about ensuring the most efficient outreach which in this case boils down to
consistency. This is especially important for a niche environment such as
ours.
The penguin and letters sharp and distortion free with their relative
positioning intact is all the consistency we need. If somone would be so
careless to place the frameless black version on very dark brown, it would have
to be someone with such a lack of design skill that all hope would be lost
anyway ;)
Ironically, all this is moot since I love the latest
proposed logos on black
background :-) .Perhaps we should provide them with the black part being
transparent so that it is more easily blended with whatever background--as a
matter of fact we could simply keep these since if they are placed against a
white background, we in effect get the current logo anyhow...
I think it would be best to go with only the rectangular versions of this set
for the bright on dark case. You can't see it on black, but the shapes have
black outlines, as that is much nicer with coloured backgrounds.
For a website with a bright orange, green or whatever background, I myself
would most likely not want to have a box around the logo.
Finaly, a recangle with rounded corners is a very weak shape regarding
recognition. The penguin and text makes for a strong shape, where any
addition can only take away from.
For tomorrow I hope to get around to testing the logo with a printer.
Afterwards I will quite likely adjust the line width for the penguin.
That should be the last tweaks for real, then :)
BTW, an interesting quote from #lad as reaction to the logo as seen
on my last blog post:
"ugly :(
(...)
If people from windows world look the logo they still think all our audio
software is running in 8bit and have text only (or worse, motif) interface"
I got angry, but now I also see an amusing aspect :)
Cheers,
Thorsten Wilms
22 May
22 May
4:59 p.m.
New subject: Logo update
On Sun, May 21, 2006 at 08:17:15PM +0200, Thorsten Wilms wrote:
For tomorrow I hope to get around to testing the logo with a printer.
Afterwards I will quite likely adjust the line width for the penguin.
That should be the last tweaks for real, then :)
I did. The line width seems to be ok, actualy. So no changes.
I only created a small print version (for 12pt and below).
Ready to hand out the files. I'm of the opinion that a frame
around the banner or compact version is not necessary and should
not be forced. If Ico still thinks otherwise, I guess it's up to a
member voting :)
Cheers,
Thorsten Wilms
6:56 p.m.
New subject: Logo update
I did. The line width seems to be ok, actualy. So no
changes.
I only created a small print version (for 12pt and below).
Ready to hand out the files. I'm of the opinion that a frame
around the banner or compact version is not necessary and should
not be forced. If Ico still thinks otherwise, I guess it's up to a
member voting :)
I think we should really trust your judgment provided that the final
collection does allow for easy integration into darker backgrounds whether
that be via an inverted logo or a frame that separates logo from the rest of
the background.
Best wishes,
Ico
7:11 p.m.
New subject: Logo update
Ivica Ico Bukvic wrote:
I'd like to update the Linux soundapps site this evening. Will the logos
be available today ?
Btw, since I'm adding a bunch of logos to the top page at
linux-sound.org, I thought I should mention to you guys how much this
work matters. To some it may seem incidental, but as I add logos to the
page I see immediately how someone can be attracted or repelled by the
logo design. Of course *we* are above that kind of mind control, but
that doesn't mean we shouldn't be aware of its significance. :)
Thanks for the artwork, Thorsten, and thank you, Ico, for putting your
energy into linuxaudio.org. It's looking pretty good. :)
Best,
dp
I did. The line
width seems to be ok, actualy. So no changes.
I only created a small print version (for 12pt and below).
Ready to hand out the files. I'm of the opinion that a frame
around the banner or compact version is not necessary and should
not be forced. If Ico still thinks otherwise, I guess it's up to a
member voting :)
I think we should really trust your judgment provided that the final
collection does allow for easy integration into darker backgrounds whether
that be via an inverted logo or a frame that separates logo from the rest of
the background.
23 May
23 May
2:39 a.m.
New subject: Logo update
Thanks for the artwork, Thorsten, and thank you, Ico,
for putting your
energy into linuxaudio.org. It's looking pretty good. :)
Thank you Dave for your kind words!
Best wishes,
Ico
22 May
22 May
6:47 p.m.
New subject: Logo update
The penguin and letters sharp and distortion free with
their relative
positioning intact is all the consistency we need. If somone would be so
careless to place the frameless black version on very dark brown, it would
have
to be someone with such a lack of design skill that all hope would be lost
anyway ;)
Yet, the Internet teems with such atrocious examples. Your point is valid
nonetheless, as ultimately those same designers may make a bad choice no
matter what kind of a logo selection we furnish... Still, there is a part of
me which wants to make [at least online] logo as much idiot-proof as
possible. Hence my genuine interest in the latest version.
Ironically,
all this is moot since I love the latest proposed logos on
black
background :-) .Perhaps we should provide them
with the black part being
transparent so that it is more easily blended with whatever background--
as a
matter of fact we could simply keep these since
if they are placed
against a
white background, we in effect get the current
logo anyhow...
I think it would be best to go with only the rectangular versions of this
set
for the bright on dark case. You can't see it on black, but the shapes
have
black outlines, as that is much nicer with coloured backgrounds.
For a website with a bright orange, green or whatever background, I myself
would most likely not want to have a box around the logo.
Finaly, a recangle with rounded corners is a very weak shape regarding recognition. The penguin and text makes for a strong
shape, where any
addition can only take away from.
We both have agreed, however, that the inverted logo by itself (the last one
in the set with the black background) is inadequate. Hence, this in and of
itself will not suffice.
For tomorrow I hope to get around to testing the logo with a printer.
Afterwards I will quite likely adjust the line width for the penguin.
That should be the last tweaks for real, then :)
BTW, an interesting quote from #lad as reaction to the logo as seen
on my last blog post:
"ugly :(
(...)
If people from windows world look the logo they still think all our audio
software is running in 8bit and have text only (or worse, motif)
interface"
I got angry, but now I also see an amusing aspect :)
I'd say, you are wasting your precious brain cycles on a total flame. The
logo has been out there to be commented upon for quite some time, and for
such a comment to arrive this late in the process is neither constructive
nor useful. Personally, I am convinced that the current logo not only meets
all the programmatic/aesthetic needs, but also satisfies all of the
pragmatic considerations.
Best wishes,
Ico
23 May
23 May
2:59 a.m.
New subject: Logo update
On Mon, 2006-05-22 at 10:47 -0400, Ivica Ico Bukvic wrote:
I do agree that the square frame with rounded edges
definitely struggles to
establish its own unique identity due to plethora of precedents. For this
reason, my take is that having one sharp corner to complement the "ground
line" under penguin's feet (as suggested in my previous e-mail), would allow
for that sense of "freshness." OTOH, the logo with an elliptical frame
definitely looks refreshing and on a busy page its b&w format will
inadvertently draw attention.
I really liked the one sharp corner thing as well.
--
Jan 'Evil Twin' Depner
The Fuzzy Dice
http://myweb.cableone.net/eviltwin69/fuzzy.html
"As we enjoy great advantages from the invention of others, we should be
glad of an opportunity to serve others by any invention of ours, and
this we should do freely and generously."
Benjamin Franklin, on declining patents offered by the governor of
Pennsylvania for his "Pennsylvania Fireplace", c. 1744
21 May
21 May
4:11 p.m.
New subject: Logo update
A few variations:
http://affenbande.org/~thorwil/wordpress/2006/05/21/linuxaudioorg-white-on-…
---
Thorsten Wilms
4:21 p.m.
New subject: Logo update
Thorsten Wilms wrote:
Looking good, Thorsten. I'll add one to the Linux soundapps site (update
is coming soon).
Best,
dp
4:42 p.m.
New subject: Logo update
On Sun, May 21, 2006 at 08:26:57AM -0400, Dave Phillips wrote:
Looking good, Thorsten. I'll add one to the Linux
soundapps site (update
is coming soon).
Thank you. The site has white background, though, or?
My mail with all the dark on bright files was too large and
even though Ico quoted it, it's not moderated yet. I hope you
can wait a bit until it's clear which versions are acceptable
and which not. I could send you a SVG so you can export to any
size you want yourself or a PNG of a requested size, though.
BTW, it could be the lines, especialy of the soundwaves are a
bit thin for small print. I might test that and maybe create a
version with a solid cone if needed.
---
Thorsten Wilms
4:46 p.m.
New subject: Logo update
Thorsten Wilms wrote:
On Sun, May 21, 2006 at 08:26:57AM -0400, Dave Phillips
wrote:
No problem, I can add the logo at any time. I'll follow your progress
here. :)
Best,
dp
Looking good, Thorsten. I'll add one to the
Linux soundapps site (update
is coming soon).
Thank you. The site has white background, though, or?
My mail with all the dark on bright files was too large and
even though Ico quoted it, it's not moderated yet. I hope you
can wait a bit until it's clear which versions are acceptable
and which not. I could send you a SVG so you can export to any
size you want yourself or a PNG of a requested size, though.
9:57 p.m.
New subject: Logo update
As mentioned in my earlier e-mail, I really love the latest versions, and if
no one objects, my suggestion is to simply adopt these as our new official
logo variations, including the large ones as well, provided that the dark
regions are left transparent so that they can take on whatever color the
website is using for background--this way they would look exactly the same
as our current logo on white background, while on other colors would offer a
nice frame.
Best wishes,
Ico
-----Original Message-----
From: consortium-bounces(a)lists.linuxaudio.org [mailto:consortium-
bounces(a)lists.linuxaudio.org] On Behalf Of Thorsten Wilms
Sent: Sunday, May 21, 2006 8:11 AM
To: consortium(a)lists.linuxaudio.org
Subject: Re: [Consortium] Logo update
A few variations:
http://affenbande.org/~thorwil/wordpress/2006/05/21/linuxaudioorg-white-
on-dark/
---
Thorsten Wilms
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14 comments
4 participants
participants (4)
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Dave Phillips -
Ivica Ico Bukvic -
Jan Depner -
Thorsten Wilms