I cannot begin to describe how much I disagree with "rebranding" what is being done to make it go big. Sure "open source" is a nice term, and "create commons" is too, but one should stand with what it is that your *actually doing*, and dimming it down for people getting into the scene is not going to improve the situation in the long run. Turning them into a veteran linux audio guys: that's a better goal.

Restating: I disagree with the idea of "marketing" names for what we do. People will be draw to the comunity *because* of what we do, not because of *how we brand* what we do.

That's not a bad idea. And its being done already to some degree, check @linuxsound, it posts links to all LAU mails. If we done the same for the LAA list, that might suffice for the "Grab it here" style messages?