this is the one that gets to me. "Google or Microsoft should be tightly controlled" ... the issue here is that in the US at least (less so within the EU; I don't really know about the rest of the world), they are *not* tightly controlled by the public. The USA has no data protection laws, and even under the Obama administration tends to defer to the wishes and whims of large corporations.So the control that you rightly see as a necessary thing isn't really in place, at least for those of us within the USA, and to some extent for people elsewhere too.

As for ideological hatred, I would remind you somewhat light-heartedly of Google's original corporate slogan (which it seems to either downplay or have abandoned): "Don't be evil". Do you think that this was *just* an aspirational slogan? Everybody who watched the emergence of Google knows that it was a direct ideological dig at Microsoft (and to a lesser extent at Apple), regarding practices that put those corporations profits ahead of the interests of users and society more generally. Now,, maybe these were just the musings of a couple of immature Stanford graduate students, but it was an attitude widely held within the tech community in the 1990s, and it wasn't based on hatred, but a clear-eyed assessment of the way that existing large technology corporations operated. I am sure that the word "evil" was chosen partly in jest, but also partly with real feeling.