A customer in addition might think that "if it's free,
> it can't be any good" and why is the gear that expensive, when they use
> free stuff inside?

I think most internet savvy users have gotten over that issue. They all know 
that the funniest thing they will see this year, or next, will be in a free sketch
on youtube. You can pay for on-demand TV but it will not stack up to what is
out there for free.

No price tag. No demand for remuneration. No copyright. That is what people 
are looking for these days, innovation and entertainment no longer means you
have to pay for it. Linux is only a small part of that expectation.

Nick.