[Consortium] Logo update

Thorsten Wilms t_w_ at freenet.de
Sun May 21 05:15:03 EDT 2006

On Sat, May 20, 2006 at 03:49:17PM -0400, Ivica Ico Bukvic wrote:

> Great job! IMHO, I think that we should exert more control over how the logo
> will be integrated, and in this case my suggestion is to provide some
> spacing around the logo as well as to stylize the edges so that we don't
> have a bland square. In other words, I think we should integrate the white
> logo border into the logo itself (i.e. something more like the frame
> suggested in my e-mail). This will ensure more professional look in those
> situations where a white background becomes necessary (and this will likely
> be in a majority of places). Please see attached mock-up for a possible
> solution (perhaps we should do the same for the large logo?).

As long as there's dark on bright contrast, there's no need for a frame 
and I think it would look clumsy. I have to do something for the bright 
on dark case, though, so good point :)

> Apart from the previous point, I am also thinking that we should make sure
> that penguin's belly is always white as this is also a part of the
> identifying trademark. As a matter of fact, I am not sure whether we should
> allow the logo in any other background color than white...

Lets not behave like control freaks ;)
For bright background colours, the penguin works fine unfilled. 
Imagine it being printed on a bright blue t-shirt. Given the SVG sources, 
it would be easy enough for anyone to remove the white fill, so releasing 
only the versions with it could make sure it's used by default, without 
making black only versions impossible and putting people off by a set of 
strict rules that smell of lawyers.

Thorsten Wilms

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