[linux-audio-user] Doing the soundcard manufacturer tango (long)

[Ryan Gallagher]

On Thu, 2004-12-02 at 09:42 -0500, Dave Phillips wrote:
> Greetings:
> 
>   As I skim over the various messages regarding Marek's tribulations, 
> first with RME, then with apparently the entire LA* community, I started 
> thinking that there was some basic flaw in the whole thing. After some 
> reflection, a few thoughts on the matter:
> 
>     Frankly, who gives a a flying fsck what gear you're using ? I'm 
> *far* more interested in what you're doing with it than who makes it, 
> whether it's "pro" audio gear, if it's the latest trend, or even if it's 
> "The Future" (TM Disney Corp., I'm sure) of audio technology throughout 
> the known universe. There seems to be this prevailing fear motif that 
> somehow if we don't have firewire or whatever that we will somehow 
> become disabled as musicians and kept forever from creating and 
> recording good music. What a lot of horse hockey. Over and over again we 
> see/hear artists who do their work on whatever's available, making it 
> work because for them it has to work, they have no choice. Early rappers 
> single-handedly revived a slew of vintage drum machines and synths, the 
> Seattle punkers said "No thanks!" to the technical indulgences of the 
> big-hair guitarists of the 80s, returning to the *song* as the logical 
> focus of a rock band, and if I had to make the point further I'd bring 
> up Conlon Nancarrow and Harry Partch. Geez, people, stop talking and 
> start singing ! Where's "Marek's Blues" or "The RME Fight Song" ?? Come 
> on, the talent's here, we know it is. And I've never heard a single 
> "normal" listener say anything like "Wow, they really knew how to use 
> [Pro Tools, Cubase, Ardour] on that song!".
> 
>     I think we're barking up the wrong tree. Maybe letters to 
> manufacturers make a difference, but I'll bet one successful song will 
> do more to attract manufacturers and users to Linux. Even touting 
> numbers isn't nearly so effective an attention-getter as would be a 
> single successful recording. And by "successful" I mean that it reaches 
> tens or hundreds of thousands of people.
> 
>     Then during the interviews you can say "Ja, I used Linux, ya know, 
> it's da bomb"...
> 
>     We're also still missing the potential in the academic scene. 
> Professors and researchers also have pull, and if they can be convinced 
> to use Linux in their audio labs, they can also bring pressure on 
> manufacturers to provide them with drivers et cetera. Plus, a great deal 
> of hardware work could probably be done at university level, they have 
> the resources. The home recording market is another potentially powerful 
> force. In other words, no change will come from the high end, because 
> there's simply no incentive. Large studios have money for 
> state-of-the-art equipment and software, they're all scrambling to stay 
> ahead of the competition (because there isn't really very much of it) by 
> having what the other guys don't, and there's just no reason for them to 
> even take an interest in anything other than what they know or are told 
> to know via Mix magazine. So, no market for Linux there, sorry, not at 
> this moment in time. But the home studios and smaller scale pro studios 
> are more budget-minded, ditto for academic studios. Lots of possibility 
> there, lots of people, lots of potential pressure on manufacturers to 
> stand up and notice the movement around them. But we won't reach them by 
> writing messages on mail-lists, we'll reach them by showing them what 
> can be done.
> 
>     It's often overlooked how incredibly conservative the whole industry 
> really is. Innovative trends like Linux may be perceived more as 
> disruptive than smoothly continuing "things as we've always known and 
> liked them to be", especially to the higher-level professional studios. 
> Mark, I'll buy you a case of Iron City Light if Digi ever decides to 
> support Linux in any way. It's just not in their best interest to do so. 
> They have created a locked-in market as completely as M$ has done, even 
> moreso because of the narrow market base. They'll continue to eke out 
> their innovations to keep them ahead of their competitors and they'll 
> continue their so-far successful policy of keeping everything closed. I 
> think it's important to note that such companies are not necessarily 
> hostile to their user-base, they simply have the power to define that 
> base and they'll do everything in their power to maintain the lock-in. 
> It's how they're making their money now, it's been working for them for 
> many years, and there seems to be no pressing reason for them to change.
> 
>   So, what to do ? Well, AudioScience has a developer who could perhaps 
> persuade his company that there's a growing market for high-end 
> pro-audio cards for Linux, and his company could literally corner the 
> market for a while simply by providing either their own open-source 
> drivers or by giving the specs to the community and letting the ALSA and 
> OSS guys do the driver dance. There's already been some exchange, but 
> perhaps a little more concerted community effort in that direction can 
> help ?
> 
>   Ivica has been working on new ways to promote Linux audio software in 
> academia, perhaps more people could work with him in a more directed 
> fashion ? Like a mass-mailing of live Linux audio CDs to the heads of 
> music tech departments around the world ? I'm sure there are a lot of 
> ways to create inroads to academic studios.
> 
>   And we need to make more music with the gear we have. Y'know, I'm sure 
> that all that virtual hot air blown over on the RME lists could be 
> utterly dispelled by someone writing, recording, and posting a "Marek's 
> Lament". I'll bet the cats at RME would be far more interested in 
> hearing that one song than reading yet another dozen or so screeds.
> 
>   So get it on, folks. I'm tired of finding my LA* message boxes filled 
> with diatribe and pointless blame, I want to hear some more *music*. 
> Isn't that really why we're all here ?
> 
> Best regards,
> 
> dp
> 
> PS: Much of this message should be read with a healthy dose of good 
> humor, followed by a refreshing walk in the crisp morning air. Which is 
> where I'm headed now...

Dave... 100% correct and quite an inspirational read, thanks.  I know
it's poor form to quote one's self but, earlier in this thread I so much
less eloquently spat forth:

"Firstly, I know I often need encouragement to actually get
out there to create and/or perform.  But actually taking it to the
streets and demonstrating linux audio would surely help spread the word.
Playing out (if that's your thing) is good for you and also good for
"the cause".  I mean the more people see linux-laptops making awesome
sound the more interest will follow."

One pitfall my musician friends and I have identified over and over and
over;

"TALKING about something often scratches the same itch as DOING that
thing".

Basically the idea we arrived at is that if for example I can convince
Dave Phillips that I'm *could* write a great song, well... then why take
the time/effort to do it.

Gear-lust is almost always obstilcle #1 for me.  "But I CAN'T make music
unless I have sub 5ms xrun-free USB audio!  Maybe FireWire will cure
me."

Anyway, I've already said too much... Dave's email should have been
followed by contemplative silence, then the sound of a hundred mixers
being switched on... and I ruined it. :P

-ry

-- 
Ryan Gallagher <ruinaudio at comcast.net>