[LAU] LightWorks for Linux Demo

[Hartmut Noack]

Am 16.03.2013 14:09, schrieb Paul Davis:
> On Sat, Mar 16, 2013 at 9:00 AM, Chris Bannister <cbannister at slingshot.co.nz
>> wrote:
> 
>> On Thu, Mar 14, 2013 at 08:36:40PM +0300, Louigi Verona wrote:
>>> I agree. Of course, you cannot make total crap a success, no matter
>>> how much money you spend on marketing, but once you are beyond total
>>> crap, marketing is key!
>>
>> Yeah, I sort of agree, depending on the product, but how do you explain
>> the success of Coca Cola and McDonalds. I reckon they are only
>> successful *BECAUSE* of the marketing.
>>
> 
> as one of my very insightful small business friends likes to say "under
> capitalism all food tends to fat, sugar and salt".
> 
> these are the taste experiences we crave and enjoy (salt is a bit different
> - its very bitter by itself, but has massive positive impacts on our
> appreciation of *other* flavor). coca cola and mcdonalds, for all the utter
> crap that they peddle, have created products that manage to appeal to these
> cravings.

Correct. Most childern, that ever have tasted the Burger will not allow
their parents to pass by a McDonalds/BurgerKing "restaurant" whithout
heavyly demanding to stop and buy.

Anyway: the marketing is not only the advertisement, that is not even
the most important part. The most important is, that *there are*
MacDonalds/BurgerKing/CocaCola selling points on every corner upon the
face of the planet. And everybody, who walks in, *knows* what he/she
will find inside. It is a selling-infrastructure, that sells products.
If you have none, you do not compete...


> of course, it can be done much better, but they're in the
> business of doing it well enough, for less money. although marketing has
> undoubtedly played a role, i'm sure you could have spent the same amount as
> both of them combined to sell arugula salad with roast beets, goat cheese,
> roasted walnuts and a blackberry balsamic dressing and gone precisely
> nowhere. although hmm, that does sound pretty good ...

There was a franchise here in Berlin trying to sell such stuff, they
called them self Gorilla. The food was not so bad but not fantastic
either and about 30% more expensive then other fast food vendors.

They have closed down....

> 
> 
> 
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