[LAU] Childrens educational media and youtube promotions

Patrick Shirkey pshirkey at boosthardware.com
Fri Sep 9 08:22:02 UTC 2016

> On Fri, 9 Sep 2016 01:16:32 +0200
> "Patrick Shirkey" <pshirkey at boosthardware.com> wrote:
>> > UA only did this once and it is so funny.
>> I wonder how much money and how many people were involved in the
>> production and marketing process. Did the artist have the support of
>> an established media organisation or perhaps a promotional slot on
>> Oprah/Ellen/The View/etc...
> Well, UA is popular.  Or was, when she did pop/soul songs.
> For an example, with band Fishmans:
> https://www.youtube.com/watch?v=59JboFMSXnY
> The intent was not to compare with a start up.  Not at all.  Although,
> start up or not, there are genre styles to be applied when a
> conservative market is considered.  Childrens' educational material is
> rather conservative after all.

Not really. If you spend some time watching youtube with your kid you will
see lots of weird and creepy stuff and kids still like to watch it. One of
my daughters favorites is the skeleton dance by Disney. That is all black
and literally has skeletons dancing in a graveyard. Halloween songs are
also big business for youtube kids.

Another channel leokimvideos does a lot of creppy stuff with spiders and
bugs and he has over a billion views. He is also a youtube millionaire

>> > Large black backgrounds for kids are not very inviting, isn't it ?
>> > It is understandable to have that to get the fluo out of the
>> > colours, but black ?  Black is not a welcome colour for kids,
>> > Polynesian and elsewhere, no ?  I mean, even as early days, how can
>> > business interest be generated like that ?  I agree there's room
>> > for creativity in childrens' educational material, but black ?  I
>> > refer to the video.
>> It helps make the colors pop.
> I'm afraid, for the children market, it will take more than that.
> Maybe sticking to the idea of using fractal animations, if a black
> background proves mandatory, might not be a good move.

It's not mandatory. I don't have a problem with using other background
colors. It is still early days hence the shoutout to ask people round here
to assist with the SEO by subscribing, sharing, linking, liking, viewing
the videos. So far we have 5 minutes of HD content and that has taken a
few months to produce and generate.

>> > As a side note, wouldn't that be "kindergarten kids" instead ?
>> Kinder Surprise...
> That's what I thought.  So you already got sponsoring ? :)

I wouldn't say no if "Kinder" offered to sponsor. However in most of Asia
and across eastern Europe "kinder" is used instead of "kindergarten".

Patrick Shirkey
Boost Hardware Ltd

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