RE: [Consortium] Logo update

Hi Thorsten, Great job! IMHO, I think that we should exert more control over how the logo will be integrated, and in this case my suggestion is to provide some spacing around the logo as well as to stylize the edges so that we don't have a bland square. In other words, I think we should integrate the white logo border into the logo itself (i.e. something more like the frame suggested in my e-mail). This will ensure more professional look in those situations where a white background becomes necessary (and this will likely be in a majority of places). Please see attached mock-up for a possible solution (perhaps we should do the same for the large logo?). Apart from the previous point, I am also thinking that we should make sure that penguin's belly is always white as this is also a part of the identifying trademark. As a matter of fact, I am not sure whether we should allow the logo in any other background color than white... Best wishes, Ico