19 Dec
2002
19 Dec
'02
7:41 a.m.
I'm not sure you care about it but Steinberg have just annouced that they
will be acquired by Pinnacle Systems.
http://www.steinberg-ag.net/presse/press_section.phtml?section=&action=…
pressID=118
Sebastien
19 Dec
19 Dec
10:32 a.m.
I'm not sure you care about it but Steinberg have
just annouced that they
will be acquired by Pinnacle Systems.
http://www.steinberg-ag.net/presse/press_section.phtml?section=&action=…
pressID=118
you know what i find so odd about this? somehow, i guess i grew up
with the idea that well-known companies should be buying lesser-known
companies. anybody who does anything with computers and audio knows
steinberg. who has ever heard of pinnacle systems outside of the
broadcast world? anyway, it looks to me like pinnacle want to give
avid a run for their money.
i am also mildly suprised by the value of the deal. steinberg is
effectively valued at US$24 million. its a huge confirmation, if ever
there was one, of the tiny niche market that computer music
represents. steinberg has to be one of the pre-eminent companies in
the field, and have been in business in some form or another for more
than a decade. that they are worth only US$24M at this point says very
little about them and a lot about the size of the (paying) market for
these products.
--p
12:04 p.m.
On Thursday 19 December 2002 09:31, Paul Davis wrote:
i am also mildly surprised by the value of the deal.
steinberg is
effectively valued at US$24 million. its a huge confirmation, if ever
there was one, of the tiny niche market that computer music
represents. steinberg has to be one of the pre-eminent companies in
the field, and have been in business in some form or another for more
than a decade. that they are worth only US$24M at this point says very
little about them and a lot about the size of the (paying) market for
these products.
The market is relatively small, and what's interesting is that the broadcast
market is even smaller, *if you count by number of people involved.* Dollars
are a different matter. When I was out at NAB (National Association of
Broadcasters Convention) in Las Vegas last year, one of the locals told me
that the week of NAB was typically the number one week of the entire year in
terms of dollars taken in by the casinos. Comdex, on the other hand, which
is a huge show in terms of attendance, ranked somewhere around twelfth. The
broadcast market is small, but they have *tons* of money. Pinnacle's
financial position reflects this.
Cheers!
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participants (3)
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Fred Gleason -
Paul Davis -
Sebastien Metrot