27 Mar
2003
27 Mar
'03
2:58 a.m.
This is a brief rundown of the results from the advertising campaign I
launched last October.
I have paused it for now but will resume it again in 6 months time for
the Xmas season.
I placed four adgroups, with a total of 2390 clicks, 222573 page
impressions, costing $450.24 over 6 months.
Full Summary below:
Report for Oct 20, 2002 to Mar 26, 2003
Campaign Summary
All Campaigns Clicks Impr. CTR Avg. CPC (USD) Cost (USD) Avg. Pos
Campaign #1 991 106549 0.9% $0.26 $255.95 2.9
Campaign #2 462 80096 0.5% $0.12 $54.18 1.3
Campaign #3 930 33583 2.7% $0.15 $139.33 1.2
Campaign #4 7 2345 0.2% $0.11 $0.78 1.5
Overall 2390 222573 1.0% $0.19 $450.24 2.1
*Reporting is not real-time. Clicks and impressions received in the last
12 hours may not be included here.
Campaign #1 - USD $1.50 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
music recording - Paused 991 106549 0.9% $0.26 $0.50 $255.95 2.9
Overall 991 106549 0.9% $0.26 - $255.95 2.9
Campaign #2 - USD $1.00 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
linux sound - Paused 462 80096 0.5% $0.12 $0.50 $54.18 1.3
Overall 462 80096 0.5% $0.12 - $54.18 1.3
Campaign #3 - USD $1.00 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
Linux music - Paused 930 33583 2.7% $0.15 $0.50 $139.33 1.2
Overall 930 33583 2.7% $0.15 - $139.33 1.2
Campaign #4 - USD $1.00 daily budget limit View/Edit
Ad Groups Clicks Impr. CTR Avg. CPC (USD) Max. CPC (USD) Cost (USD) Avg. Pos
sound - Paused 7 2345 0.2% $0.11 $0.50 $0.78 1.5
Overall 7 2345 0.2% $0.11 - $0.78 1.5
--
Patrick Shirkey - Boost Hardware Ltd.
Http://www.boosthardware.com
Http://www.djcj.org - The Linux Audio Users guide
========================================
Being on stage with the band in front of crowds shouting, "Get off! No!
We want normal music!", I think that was more like acting than anything
I've ever done.
Goldie, 8 Nov, 2002
The Scotsman
28 Mar
28 Mar
4:56 a.m.
New subject: [linux-audio-dev] Re: Advertising Linux Audio
In addition to the previous.
The campaign was done through Google Adwords. They are the paid for
links on the right hand side when you do a search.
Obviously they work to an extent but the question of whether they are
the most efficient way to promote is moot.
Apart from that IMO the amount of money spent is useful to know from a
business POV. If 6 months of clicking can generate $450 for Google then
we must be able to channel that more effectively into LAD projects.
My initial thought is that setting up a fund which can be used for LAUs
to make donations into would be viable based on this rate of income.
Are there any companies which have merchant facilities that would be
interested in hosting/sponsoring this fund? We could set up an award
system where the contributors vote for their most used apps and the
money in the fund is distributed based on the votes.
IMO we need merchant facilities to allow people to use their credit
cards to make donations without the overhead which paypal charges. It
would also be possible for people to make cash transfer donations if
they don't have a credit card. Obviously the former is less hassle and
probably more likely to generate income.
I am willing to do the web based work and host the portal for this if
there is someone who can host the bank account. I have some ideas on how
to do this efficiently.
--
Patrick Shirkey - Boost Hardware Ltd.
Http://www.boosthardware.com
Http://www.djcj.org - The Linux Audio Users guide
========================================
Being on stage with the band in front of crowds shouting, "Get off! No!
We want normal music!", I think that was more like acting than anything
I've ever done.
Goldie, 8 Nov, 2002
The Scotsman
5:50 a.m.
New subject: [linux-audio-dev] Re: Advertising Linux Audio
On Fri, Mar 28, 2003 at 05:36:13PM +0900, Patrick Shirkey wrote:
(cut)
Apart from that IMO the amount of money spent is useful
to know from a
business POV. If 6 months of clicking can generate $450 for Google then
we must be able to channel that more effectively into LAD projects.
I guess you have a point.
My initial thought is that setting up a fund which can
be used for LAUs
to make donations into would be viable based on this rate of income.
Good idea.
Are there any companies which have merchant facilities
that would be
interested in hosting/sponsoring this fund? We could set up an award
system where the contributors vote for their most used apps and the
money in the fund is distributed based on the votes.
IMO we need merchant facilities to allow people to use their credit
cards to make donations without the overhead which paypal charges. It
would also be possible for people to make cash transfer donations if
they don't have a credit card. Obviously the former is less hassle and
probably more likely to generate income.
Paypal charges something extra cause there are real costs involved :).
I looked up some prices for online merchant facilities for the
company I work for and they are not cheap, you have to pay
a monthly fee and some percentage or forfait per transaction.
You need a relatively high volume merchant site to go with.
(economics of scale).
Is Paypal that bad ?
I contributed to Ardour through Paypal and in so far I know,
it works. I wonder if Paul is happy with their service ?
I am willing to do the web based work and host the
portal for this if
there is someone who can host the bank account. I have some ideas on how
to do this efficiently.
The technical (web-side) is usually not the problem here.
The financial, transaction handling part is a problem though.
best regards,
Vincent
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Vincent Touquet