22 Mar
2006
22 Mar
'06
10:14 a.m.
Hi,
I haven't got enough time to properly revue your ideas
and proposals but will attempt to respond in part.
--- Carlo Capocasa <capocasa(a)gmx.net> wrote:
MARKETING TACTICS
We all need marketing. In its best sense, it simply
means that there are
no obstacles people need to get around to get to
your music. Clean up
the dog poo in front of your store. Sure it's
flattering to see to what
lengths people will go to get your product, but
maybe that length could
be reduced to one: How much will they pay?
1. For the first business model I was thinking of
selling music on an
'All Rights Reserved' basis, but with FULL RESALE
RIGHTS. In other
words, people are allowed to distribute your work
for free if they want
to, but there is a little incentive not to, because
they can also sell
it to their friends.
From the Copyright owner perspective, I issue a
license that describes how you can legally use, sell
and distribute my property.
This is very empowering to
people since it
encourages them to create additional sources of
income for themselves
except their jobs.
What percentage of the revenue do I the song writer,
producer and Copyright owner recieve upon the sale of
my property? As I see it you have operating expenses
and the right to compensation for your efforts and
anyone acting as a sales person also deserves a cut.
Relicensing my property so that anyone can sell it is
a bit of a can-o-worms. Are you responsible for
collecting and redistributing funds derived from the
sales of relicensed property? BMI can collect
broadcast royalties but not mechanical sales. And BMI
exists for very good reasons.
Or am I misinterpreting and the objective is for the
writer, producer and Copyright owner to give the
rights for usage and sale of their property to your
organization and any other people that might want to
sell the property. IOW, the Copyright owner gets
nothing upon the disbursement (broadcast) and sale of
their property.
I actually don't understand the basic premise upon
which you are designing this business and I need to be
enlightened. Once I understand the design it will be
easier to conduct a high octane flame war. :) Until
then I'm in the dark and creating useless noise within
your thread.
ron
To give you a little leverage,
some exclusive content
for people who buy direct (liner notes, additional
artwork, exlusive
bonus tracks, anything bonus really) on the site
appears a good idea.
2. For the street musician the most important thing
appears to be some
way of reminding people to please donate if they
like your music. People
are happily minding their own business every day
while you are counting
your food coupons, even if they are in principle
willing and able to
donate. That's not evil, it's just human nature.
Sometimes it takes a
little knocking on our door to get our attention.
'Oh right, that music,
yeah I've been enjoying it, I'll give him a couple
bucks.' Actually,
perhaps it would be a good idea to find some way of
getting people to
donate before they close your web site. Or,
alternatively, some way of
keeping them coming back (new content! new content!
new content! online
community! Whatever.)
3. Well not much marketing needed here I guess,
unless perhaps in terms
of 'number of downloads'. I guess 'Make a Nice Web
Site' would be sound
in any case and also here, right along with 'make
downloads clearly
visible'.
LOGOS
In order for people to know what is expected of them
I have created a
set of logos (SVG,
http://shelljam.sourceforge.net/musicstream.svg).
For
a little familiarity value I created a 'free' brand
(anyone can use it)
called 'Musicstream'. If anyone has a better idea
for the name please
post; I like this because it is broad (music can be
sold or given away,
it is clear we are talking about music over the web
but not CDs, while
everyone is free to offer CDs AND musicstreams, and
it has that 'new and
cool' twang magazine editors who don't know what
they're talking about
but are hip will probably pick up on.)
Lemme know what'cha think guys (and girls, and
hermaphrodites, and
non-sexuals)!
Of course, the most important thing is... Let's all
actually make some
GOOD music and everything I wrote here will probably
be pretty much
irrelevant... or at best the Sake that goes with the
Sushi.
;)
Lemme know!
Carlo
PS: The ideas of 'Made with Free Software' and 'Geek
is Cool and Sexy'
have not been forgotten, but as far as I can see
should be launched as
seperate campaigns so non-Geeks and Propellerheads
users can be part of
the Phun as well!
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