Re: [LAU] LV2, DSSI and the future of plugins

On Sun, Jan 16, 2011 at 4:42 PM, <fons(a)kokkinizita.net> wrote: i have 3 friends in the phila. area who do soundtrack and ad work. they mostly layer their own performances on acoustic or electrical instruments over rhythm tracks that they assemble from samples and loops. they know all about the loudness wars, and it doesn't really make much difference to them because their stuff is going to be merged with voice-overs and FX work anyway, quite possibly ducked repeatedly. they sometimes have to come up with 5 or 6 30 to 120 sec "pieces" in a day, and tools that let them build rhythm tracks quickly, layer repeated instances of their melodic/harmonic ideas throughout the piece, quickly "master" it and move on are invaluable. why does this matter? they get paid more, and get paid more frequently to do this kind of work than other musician friends of mine. their music has a larger "audience", but its an audience that isn't actually listening to what they do - their work merely provides color or texture or (often) some kind of geographic reference to a visual experience. the tools they rely on have been created for what i sense is now one the of the most common paid jobs a musician can have today. i would guess that more music is written for this purpose than anything else in contemporary western culture. i could be wrong, but it has to be a close 2nd :) the interesting part is that they prefer to use a quite different workflow when they switch into "self-expression" mode (i.e. actually playing music that means something to them).