24 Mar
2006
24 Mar
'06
8:39 a.m.
--- tim hall <tech(a)glastonburymusic.org.uk> wrote:
R Parker wrote:
Understanding product, buyers and the means for
reaching buyers is my marketing objective. One of
every 1000 views of a banner results in a sale. A 30
That is the only reasonable model I'm aware of and I'd
It doesn't help when we love producing songs more than
we appreciate business.
--- tim hall <tech(a)glastonburymusic.org.uk> wrote:
>R Parker wrote:
>
>>Hi,
>>
>>I haven't got enough time to properly revue your
>
>ideas
>
>>and proposals but will attempt to respond in
part.
--- Carlo Capocasa <capocasa(a)gmx.net> wrote:
>MARKETING TACTICS
>
>We all need marketing. In its best sense, it
simply
>>means that there are
>>no obstacles people need to get around to get to
>>your music. day campaign for $100.00 will be seen by 40,000
people
and result in 40 sales. Production cost per unit
is
$5.00 leaving a $300.00 profit.
This community seems determined to associate a
value
with its music that's derived from the tools
used
to
produce the music or the philosiphy that governs
the
development of those tools. I share som of that
romantic sentiment. However, I am practicle and
believe it is the song that sells.
If it's the song that sells and I want to make
$2,000.00 a month on my music then I need to
invest
about $700.00 a month into banner adds.
Clean up
>>>the dog poo in front of your store. Sure it's
>>>flattering to see to what
>>>lengths people will go to get your product, but
>>>maybe that length could
>>>be reduced to one: How much will they pay?
>>>
>>>1. For the first business model I was thinking
of
>>>selling music on an
>>>'All Rights Reserved' basis, but with FULL
RESALE
>>>RIGHTS. In other
>>>words, people are allowed to distribute your
work
>for free if they want
>to, but there is a little incentive not to,
because
>they can also sell
>it to their friends.
>From the Copyright owner perspective, I issue a
license that describes how you can legally use,
sell
and distribute my property.
This is probably the same as what Carlo is
suggesting, except you
already have a workable version? like to know what Carlo believes. Or if you care
to
share it then what you believe.
Is this proposed record label going to invest
$700.00
a month into advertising my music so I can have
the
measly $2,000.00 a month requirement? Is it going
to
do the same for you and how many other people?
Does
this business proposal have an operating budget?
I'm not trying to discredit the idea that there's
a
group of artists whom share a "for the good
of all
mankind" philosophy and that fans can derive
vicarious
fulfillment and alleviation through listening to
our
music. After they buy it.
I want to know the plan. How does the record label
pay
for its overhead which includes operational and
wage
expenses. Are we gonna put our songs on a website
and
hope people stumble across it, pay $1.00 per
download
and then the artist recieves exactly $1.00 in
their
paypal account?
Alot can be done with very little money. Let's say
five of us agree to invest $20.00 a month into
banner
adds or google AdText to promote site Y where a
list
of artist websites exist...
OK, I understand what you're saying now. This is
exactly the kind of
hard headed reality I have trouble wrapping my head
around and
subsequently why I'm not earning 2 grand a month
from music. Do you honestly think that banner ads are the most
effective means of
advertising or was that just as an example?
I don't know the most effective means for selling
music on the internet. We're putting a toe in the
water and during this phase a bobber in every pond.
The trouble is, if you run on a donations basis,
it's easy to believe
that you can only afford free advertising. It is
hard to make any kind
of business plan when you have no guaranteed income.
I think you can formulate a useful business plan on no
budget but it will have meager beginnings. Imagine
find ing one new fan every day for a year:
* 365 fans
* $10 profit on every CD sale
Cut two albums a year and keep finding a fan every
day. One a day is probably unrealistic until we have
an advertising budget. I imagine. One a week?
My partners and I have a business plan and alot of
product:
*five albums
*a half dozen live multiple camera video productions
*a couple dozen pieces of fine art for album covers,
song posters
*a nice studio that we built and own
*an advertising campaign with two mostly completed
advertisements
I figure a year of executing the plan should be
sufficient to demonstrate the potential for building a
fan base and selling product. If I spend $100.00 a
month that's less than the bands budget for ass wipe.
Well, if the band has a typically poor diet of beer
and chips.
ron
I don't suppose
that's news to anyone here.
cheers,
tim hall
__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around
http://mail.yahoo.com