On Fri, Aug 5, 2011 at 11:43 AM, rosea grammostola
<
rosea.grammostola(a)gmail.com> wrote:
I am not a marketing expert, but words like
'Linux', 'FLOSS' might be
frightening people. 'Opensource', 'Ardour' and 'Ubuntu' (and
probably
Creative Commons) are words which lay much better in 'the market'...
I cannot begin to describe how much I disagree with "rebranding" what is
being done to make it go big. Sure "open source" is a nice term, and
"create
commons" is too, but one should stand with what it is that your *actually
doing*, and dimming it down for people getting into the scene is not going
to improve the situation in the long run. Turning them into a veteran
linux
audio guys: that's a better goal.
If we are going to go to the effort of setting up a campaign we should be
prepared to attack every marketing vector to get the best metrics. Using
more widely accessible and optimised language increases the chances of
being picked up by a larger cross section of the internet. It also
increase SEO by having more keywords pointing our way.
Restating: I disagree with the idea of
"marketing" names for what we do.
People will be draw to the comunity *because* of what we do, not because
of
*how we brand* what we do.
The guys from LMMS for example (as other projects), could mention that
account when posting a message.
'LMMS 0.9 is out! Grab it at
http://lmms.org #lmms #opensourceaudio
@opensourceaudio'
That's not a bad idea. And its being done already to some degree,
check @linuxsound,
it posts links to all LAU mails. If we done the same for the LAA list,
that
might suffice for the "Grab it here" style messages?
Was this feed ever announced on laa ?
--
Patrick Shirkey
Boost Hardware Ltd