23 Apr
2012
23 Apr
'12
12:12 a.m.
NEVER :
- animations
- flashlights
- pop-ups
- dark on bright background or opposite
- disturb user experience
- make site unreadable
- make site unusable
If necessary
DO:
- make clear it is advertising
- have a dedicated space for it
Good principles, w/erase "if" 4 lines above !