22 Mar
2006
22 Mar
'06
11:11 a.m.
R Parker wrote:
Hi,
I haven't got enough time to properly revue your ideas
and proposals but will attempt to respond in part.
--- Carlo Capocasa <capocasa(a)gmx.net> wrote:
This is probably the same as what Carlo is suggesting, except you
already have a workable version?
MARKETING TACTICS
We all need marketing. In its best sense, it simply
means that there are
no obstacles people need to get around to get to
your music. Clean up
the dog poo in front of your store. Sure it's
flattering to see to what
lengths people will go to get your product, but
maybe that length could
be reduced to one: How much will they pay?
1. For the first business model I was thinking of
selling music on an
'All Rights Reserved' basis, but with FULL RESALE
RIGHTS. In other
words, people are allowed to distribute your work
for free if they want
to, but there is a little incentive not to, because
they can also sell
it to their friends.
From the Copyright owner perspective, I issue a
license that describes how you can legally use, sell
and distribute my property. This is very empowering to
OK, there are some important points here.
people since it
encourages them to create additional sources of
income for themselves
except their jobs.
What percentage of the revenue do I the song writer,
producer and Copyright owner recieve upon the sale of
my property? As I see it you have operating expenses
and the right to compensation for your efforts and
anyone acting as a sales person also deserves a cut.
Relicensing my property so that anyone can sell it is
a bit of a can-o-worms. Are you responsible for
collecting and redistributing funds derived from the
sales of relicensed property? BMI can collect
broadcast royalties but not mechanical sales. And BMI
exists for very good reasons. Or am I misinterpreting and the objective is for the
writer, producer and Copyright owner to give the
rights for usage and sale of their property to your
organization and any other people that might want to
sell the property. IOW, the Copyright owner gets
nothing upon the disbursement (broadcast) and sale of
their property.
I actually don't understand the basic premise upon
which you are designing this business and I need to be
enlightened. Once I understand the design it will be
easier to conduct a high octane flame war. :) Until
then I'm in the dark and creating useless noise within
your thread.
Now I'm confused. Carlo's last posting made sense to me. I think you're
reading a lot more into his proposal than I was. However, I'm all in
favour of reality checks.
cheers,
tim hall