16 Mar
2013
16 Mar
'13
3:01 p.m.
Am 16.03.2013 14:09, schrieb Paul Davis:
On Sat, Mar 16, 2013 at 9:00 AM, Chris Bannister
<cbannister(a)slingshot.co.nz
Correct. Most childern, that ever have tasted the Burger will not allow
their parents to pass by a McDonalds/BurgerKing "restaurant" whithout
heavyly demanding to stop and buy.
Anyway: the marketing is not only the advertisement, that is not even
the most important part. The most important is, that *there are*
MacDonalds/BurgerKing/CocaCola selling points on every corner upon the
face of the planet. And everybody, who walks in, *knows* what he/she
will find inside. It is a selling-infrastructure, that sells products.
If you have none, you do not compete...
wrote:
On Thu, Mar 14, 2013 at 08:36:40PM +0300, Louigi
Verona wrote:
as one of my very insightful small business friends likes to say "under
capitalism all food tends to fat, sugar and salt".
these are the taste experiences we crave and enjoy (salt is a bit different
- its very bitter by itself, but has massive positive impacts on our
appreciation of *other* flavor). coca cola and mcdonalds, for all the utter
crap that they peddle, have created products that manage to appeal to these
cravings. I agree. Of course, you cannot make total crap a
success, no matter
how much money you spend on marketing, but once you are beyond total
crap, marketing is key!
Yeah, I sort of agree, depending on the product, but how do you explain
the success of Coca Cola and McDonalds. I reckon they are only
successful *BECAUSE* of the marketing.
of course, it can be done much better, but they're
in the
business of doing it well enough, for less money. although marketing has
undoubtedly played a role, i'm sure you could have spent the same amount as
both of them combined to sell arugula salad with roast beets, goat cheese,
roasted walnuts and a blackberry balsamic dressing and gone precisely
nowhere. although hmm, that does sound pretty good ...
There was a franchise here in Berlin trying to sell such stuff, they
called them self Gorilla. The food was not so bad but not fantastic
either and about 30% more expensive then other fast food vendors.
They have closed down....
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