28 Feb
2011
28 Feb
'11
7:44 p.m.
On Mon, 2011-02-28 at 19:36 +0100, Nick Copeland wrote:
Tape Op Magazine is going to do a Behind The Gear piece on Paul and
Ardour, but it's going to be a bit down the road. But I agree, making
music with linux is at a pretty high level of maturity, and I think many
people would use if if they knew about it.
Ricardus...
I wonder how
we could evangelize Linux Audio more effectively to the
outside world?
Linux audio needs marketing, it needs to get some editorial space
(which is
basically free advertising) that says the platform and tools are where
people
should maybe consider being.
Now the Harrison boys might have some reason to do that but I doubt
it, ie,
they have a marketing budget but I don't think that will be for
promoting the
Linux product line.
It might be possible to poll/harass/promote linux audio with some of
the audio
magazines and see if anybody wants to pick up the story and run with
it. I only
rarely read these and their current focus may be away from free
platforms and
into apps at the moment.
After that, if their attention can be grabbed, somebody has to decide
what to
present. That will be difficult. Corporate marketing messages are all
about
focusing on the current developments, the differentiators and the
message
that the company wants to take to the market. The rather anarchic
Linux
Audio community might not have a single coherent message that they
want
to be brought across: what does Linux Audio have to offer? Read that
statement carefully, it is not intended as a challenge as I think
linux audio
has a lot to offer however that has to be packaged into a 'nugget', a
single
message that goes out to the market.
Regards, nick.