9 Mar
2011
9 Mar
'11
8:08 a.m.
On 03/01/2011 06:54 AM, Nick Copeland wrote:
How can they even hope to compete when Avid has effectively bought out
all the professional magazines?
It's impossible to find a magazine that is not just a marketing tool for
Avid. They are monopolising the market and anything that competes is
given lip service at best by the magazine editors for fear of loosing
access to the great Avid, pie in the sky, US funny money, cash cow.
We can only hope that at some point soon they stop printing money and
giving it to Avid so they are unable to maintain the billion(s ?)
dollars of debt they currently owe in order to continue propping up
their position as the market "leader".
It's a monopoly and there is very little that any of us Linux guys can
do to fight it at the international mass marketing level. None of us
have access to the kind of resources (ie a printing press) that Avid has.
Just as a test, I setup a google newsfeed with the following terms:
http://news.google.com.au/news/section?gl=au&pz=1&cf=all&ned=us…
<http://news.google.com.au/news/section?gl=au&pz=1&cf=all&ned=us&hl=en&csid=7761883e5c5cb9b3&ict=ln>
-------------
linux audio, linux video, linux multimedia, linux software, linux audio
development, linux music, music made with linux, linux sound production,
linux music production, linux digital audio, linux audio engineering,
linux radio, linux audio conference, linux midi, linux sound, linux
digital audio workstation
-------------
You can see the results for yourself at what kind of exposure there is
in the mainstream media.
I wonder how
we could evangelize Linux Audio more effectively to the
outside world?
Linux audio needs marketing, it needs to get some editorial space
(which is
basically free advertising) that says the platform and tools are where
people
should maybe consider being.
Now the Harrison boys might have some reason to do that but I doubt
it, ie,
they have a marketing budget but I don't think that will be for
promoting the
Linux product line.
It might be possible to poll/harass/promote linux
audio with some of
the audio
magazines and see if anybody wants to pick up the story and run with
it. I only
rarely read these and their current focus may be away from free
platforms and
into apps at the moment.
After that, if their attention can be grabbed, somebody has to decide
what to
present. That will be difficult. Corporate marketing messages are all
about
focusing on the current developments, the differentiators and the message
that the company wants to take to the market. The rather anarchic Linux
Audio community might not have a single coherent message that they want
to be brought across: what does Linux Audio have to offer? Read that
statement carefully, it is not intended as a challenge as I think
linux audio
has a lot to offer however that has to be packaged into a 'nugget', a
single
message that goes out to the market.
Regards, nick.
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Patrick Shirkey
Boost Hardware Ltd.